FREE FRIDAY: Steam Whistle Brewery Tour

Steam Whistle’s Founding Story

The Steam Whistle story begins in the spring of 1998 when three friends were on a canoe trip in the Ontario heartland. Greg Taylor, Cam Heaps and Greg Cromwell had all been colleagues at one of Canada’s premier microbreweries producing quality beer in the late 1980’s and 90’s – before it was bought out by a national brewer and closed down. As they sat around the campfire, the self-named “Three Fired Guys” dreamed of running their own brewery one day.

They wanted to make a Pilsner that would compete with the best in the world. They wrote a plan and quickly attracted investors with their vision and passion.

Steam Whistle – An Icon Of The 50’S Era

Our Brewery is named Steam Whistle, drawing from the inspirational sounds of steam rushing from factory whistles, signalling the end of a fulfilling workday and a time for personal reward. Steam-powered whistles were icons of the 1950’s, a golden era of progress and prosperity, when things were built to last and people enjoyed the simple things in life. It was a time when the marketing of goods relied on a relationship of trust between manufacturers who produced quality goods and consumers who eagerly rewarded genuine results. Steam Whistle Brewery was founded on these forgotten principles.